How to Choose the Right Keywords for SEO – FREE Guide

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How to Choose the Right Keywords for SEO – FREE Guide

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Learn how to find out seo keywords of a website, seo keywords example, keyword research tools, which keywords are best to target etc.

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Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too.

But it’s sometimes hard to choose the right terms for Google. There’ve been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving.

If you want your web pages, content marketing, and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment.

5 tips for Helping You Choose the right keywords

1. THINK LIKE A CUSTOMER



Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, ‘If I wanted to find one of these products or services, what would I type into Google?’ You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services.

2. STUDY THE COMPETITION

Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor’s keywords will not only help you see what you could be forgetting, but also help broaden your list of ideas.

3. UNDERSTAND THE LONG TAIL KEYWORD

Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service. Understand the long tail keyword as it accounts for 70% of searches.

4. USE KEYWORD RESEARCH TOOLS

If you are using Google Ads you can use their keyword tool to research your potential target keywords. With this tools and others like SEMRUSH and Raventools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more.



5. ANALYZE THE RESULTS

After choosing your keywords don’t forget to monitor them and analyze the results. There are often trending keywords or phrases, along with new keywords your competitors may be using. Don’t forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags and your website’s content. The more you use keywords within your content, the easier it will be for your target audience to find you.

Let iOSoft Team take a look at your website’s SEO and make recommendations.